This parametric design video is about iluma. iluma has a facade of jewelled polycarbonate cells that glitter in the day and glow in the night. The facade is a canvas for media artist to display their works. with a budget of SGD 100 million, the country’s first urban entertainment centre is targeted at the young professionals in their 20s and 30s. the mall is able to cater for up to 60 – 80 thousand consumers on a daily basis.