Between April 9 and 14, 2013 the art installation „FLUIDIC — Sculpture In Motion” has been displayed in the Temporary Museum for New Design in Milan. The installation was designed and produced by Berlin based design studio WHITEvoid in cooperation with Hyundai’s Advanced Design Center. Combining a water pond, a physical point cloud formed by 12,000 illuminated spheres, 8 high-speed laser projectors and the interactions of its visitors, Hyundai’s design philosophy “Fluidic Sculpture” is brought to life and transformed into a vivid art experience. Shaped by visitor interaction, randomly distributed molecules begin to swarm — aggregating and accumulating. They are constantly in motion, reacting to the people who seek to engage. Ever-changing dynamic light sculptures are created, conveying the essence of Hyundais design language, the inspirational role played by nature and the ability to continuously adapt and evolve. Due to a complex computer algorithm the particles of the cloud seem randomly arranged. But the algorithm takes into account the positions and projection angles of 8 high-speed laser projectors suspended around the artwork. This enables the lasers to hit and light up all spheres without any occlusion even deep inside the arrangement. The lit spheres finally form three-dimensional graphical compositions without any sweet or blind spots. Keeping the same density and intensity the FLUIDIC graphics enable their viewers to observe and interact simultaneously from every point of view. To analyze the positions of the visitors, their posture and gestures the installation incorporates multiple 3D camera tracking systems. FLUIDIC presents a form that is both flexible and solid, a flow with a distinctive profile but dynamic motion. FLUIDIC travels around the world and will be presented on various occasions in the context of art and design shows.
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